A practical, vendor-neutral decision framework you can apply this week
Selecting a primary cloud is less about who has more services and more about fit for your portfolio: integration needs, compliance, existing skills, and total cost of ownership. Use the evaluation matrix below to make a transparent, defensible choice.
Decision Matrix (Score 1–5)
| Criterion | AWS | Microsoft Azure | Google Cloud | Notes |
|---|---|---|---|---|
| Microsoft stack integration (AD, 365, Dynamics) | 2 | 5 | 2 | Azure often integrates natively. |
| Advanced analytics & ML | 4 | 3 | 5 | GCP strong in data/ML; AWS broad depth. |
| Container/Kubernetes services | 4 | 4 | 5 | EKS/AKS/GKE maturity varies by region. |
| Hybrid/on-prem connectivity | 3 | 5 | 4 | Azure Arc, AWS Outposts, GCP Anthos. |
| Compliance & data residency | 5 | 5 | 4 | Check required certifications by region. |
| Marketplace & partner ecosystem | 5 | 4 | 3 | Consider ISVs you already use. |
| Pricing model fit (RIs/Savings Plans) | 4 | 4 | 4 | Run a 12-month TCO scenario. |
| Talent availability & training paths | 5 | 5 | 3 | Assess your team’s current skills. |
| Support model / enterprise SLAs | 4 | 5 | 4 | Evaluate support tiers & response times. |
| Regional coverage/latency | 5 | 5 | 3 | Map to user & data locations. |
Quick Takeaways
Azure typically wins where Microsoft integration and hybrid management are strategic. GCP shines for data/ML-heavy workloads. AWS often leads on breadth and ecosystem. Many enterprises standardize on one and adopt a pragmatic multi-cloud for specific services.
How to Run a 10-Day Cloud Fit Assessment
- Inventory 10–15 representative apps (criticality, compliance, latency, integrations).
- Map each app to required managed services (DB, messaging, analytics, identity).
- Score each cloud with the matrix and document assumptions.
- Estimate 12-month cost (compute, storage, egress, support tier).
- Decide a primary cloud; note exceptions for specialized workloads.
Helpful Resources
- AWS Well-Architected
- Azure Well-Architected Framework
- Google Cloud Architecture Framework
- FinOps Foundation (cost governance)
If your team needs vendor-certified guidance to run this assessment, consider engaging an external reviewer to validate your scores and assumptions.
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